I’m a creative director, brand designer and writer living and working in Vancouver, BC. I have extensive experience in developing and implementing effective branding, advertising, and interactive programs.
Utilizing a deep understanding of designing for conversion and evidence-based design, I’ll bring a high level of sophistication, cultural awareness, curiosity, and thoughtful execution to every design project. My work is diverse, but always on target for the intended audience.
- - -
Jeffrey started his design career in NYC working at The New Yorker magazine and then SmartMoney, owned by the Wall Street Journal. His love of rock climbing led him west to Denver, CO, where he art directed 5280, Denver’s City Magazine. After making a switch to interface design, he landed at the Olgilvy office in Boulder, CO.
An offer to art direct at climbing equipment manufacturer Black Diamond lured him farther west to Salt Lake City, UT. After “retiring” from climbing he was able to pursue his second love; interior design and furniture collecting as the Creative Director at 3form. While there, the company grew from 5 million to over 100 million in annual sales and was acquired by Hunter Douglas. His creative vision for the brand led 3form to be recognized as one of the top 5 most inspiring brands in the A+D community.
Then, after Jeffrey married (an awesome) Canadian girl, his migration westward continued on to Vancouver. Recognizing the tech industry in BC was booming he transitioned to in-house design for software companies Mobify and later Clio where he led and managed teams of designers producing exceptional work for these high-growth tech companies.
Jeffrey is currently working as Creative Director at MediaValet.
- - -
Jeffrey's work has received recognition from:
AIGA, Art Directors Club, AAF, SLC Business Marketing Association, Broadcast Directors Club, How Magazine, One Show Interactive, Print Magazine, Society of Illustrators, WebAwards